The Italian Pavilion Promoters

ANICA

Founded in 1944, ANICA (Italian Association of Film, Audiovisual and Digital Industry) is the association which represents Italian film, audiovisual and digital industries when dealing with political and union institutions; while also establishing relations with all the key players in the promotion of films and communication products in Italy and abroad

ITALIAN FILM AND AUDIOVISUAL MULTIMEDIA INDUSTRIES ASSOCIATION

 
Founded in 1944, ANICA (Italian Association of Film, Audiovisual and Digital Industry) is the association which represents Italian film, audiovisual and digital industries when dealing with political and union institutions; while also establishing relations with all the key players in the promotion of films and communication products in Italy and abroad. ANICA is member of Confindustria (the Italian Industry Confederation), actively representing the film industry.
The Association was historically composed of three sections: Producers, Distributors and Technical and Audiovisual Companies.
 
Since May 2019, with the creation of the Cinema, Audiovisual and Digital Council, ANICA has opened up to new production realities: technical services companies, digital content creators and talent promoters; original independent producers who develop new formats and carry out projects for all genres and audiovisual languages until the work is completed; publishers of specialized audiovisual content, such as thematic channels, called upon to invest in works of original Italian expression.
 
Starting from July 2021, with the approval of the new Statute, the Association reorganized itself by expanding the basis of its historical representation to confirm and consolidate the strength of the supply chain: no longer three Sections but six Unions that aggregate companies from the world of film, audiovisual and digital, in their multiple activities, innovations and collaborations: Producers; Film publishers and distributors; Technical companies; Publishers of audiovisual media; Digital publishers and creators; International exporters.
 
Cartoon Italia (Association of Animation Producers), and UNEFA (Union of Film and Audiovisual Exporters) are adherents to ANICA.
ANICA is a member of Confindustria and adheres to Confindustria Cultura Italia.
 
As representative of the Academy of Motion Picture Arts and Sciences in Italy, ANICA selects the Italian Oscar candidate for the best foreign film.
The Association is also a founding member of the Academy of Italian Cinema – David di Donatello Awards, which annually assigns the awards for Italian Cinema.
As the Academy of Motion Picture Arts and Sciences representative in Italy, ANICA selects Italy’s Oscar candidate for International Feature Film Award. It is also a founding partner of the “Accademia del Cinema Italiano – Premi David di Donatello”.
Furthermore, ANICA is a permanent member of FAPAV (the Italian Audiovisual and Multimedia Protection Federation).
 
ANICA offers services necessary to meet the needs of its members, who are confronted with the changing economic and technological context: tax breaks for those who invest in the production and distribution of Italian cinema, access to credit, relations with institutions, studies, quantitative analyzes and basic information on specific tools for the audiovisual sector. On the international promotion front, ANICA, in collaboration with the competent public institutions, consolidates its presence on the markets and opens up new opportunities for the internationalization of audiovisual companies, and in particular of Italian audiovisual products.
 
With this goal in mind, ANICA – in conjunction with the APA (Association of Audiovisual Producers), with the support of the Ministry of Foreign Affairs, the Ministry of Culture, Italian Trade Agency (ICE) and Regione Lazio – has developed MIA, the International Audio-Visual Market, which takes place in autumn in Rome.
 
Starting from 2018 ANICA has promoted and supported “Videocittà”, an event on technical and artistic innovations in the field of moving images and which promotes audiovisual production and supply chain.

INTERNATIONAL ACTIVITIES

 

The International Departement of Anica organizes international activities for Italian producers and international distributors with the support of DGCA Mibact and Italian Trade agency:

  • Presence in the main international markets: organization of stands in collaboration with Institutional partners and support services for the Italian professionals.

  • Organization of International co-production meetings for producers.

  • Organization of incoming and outgoing delegations of professionals.

  • Presentation of the Italian system of benefits and incentives in international conferences.

  • Organization of yearly international focus at the Venice Film Festival.

  • Organization of yearly professional meetings in Berlin and Paris.

  • Events for the promotion of Italian audiovisual Industry in cooperation with Italian Embassies abroad.

  • Events for promotion of Italian audiovisual industries with Italian Trade Agency – Audiovisual Desk international network.

The International Department of Anica has been acting on behalf of DGCA Mibact since 2014 a key role in the dialogue with the Chinese Government representatives to improve bilateral cooperation activities in the audiovisual field.

The International Department of Anica has been commissioned to promote funds in the main international audiovisual markets and to manage the info desk, related to the various Mibact funds for internationalization.

 
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