HOW TO PROMOTE ITALIAN CINEMA: THE CHALLENGES OF TRAINING

Promoting cinema today requires the use of diverse tools and strategies, capable of both supporting new productions and their distribution across various channels—in Italy and abroad—as well as enhancing Italy’s tangible and intangible cinematic heritage. This panel will examine the effectiveness of strategies for promoting Italian cinema in the evolving media landscape and the challenges that innovation poses for postgraduate education and professional development in the industry.

INTRODUCTION

• Francesco Svelto – Rector, University of Pavia
• Mariagrazia Fanchi – President, Lombardia Film Commission | Director, ALMED Università Cattolica

MODERATOR

Gianluca Pisacane – Journalist and Film Critic

SPEAKERS

• Andrea Chimento – Academic Director, MICA – Master in Image, Cinema, and Audiovisual Management, Alta Scuola in Media, Communication, and Entertainment, Università Cattolica
• Steve della Casa – Curator, Fondazione Centro Sperimentale di Cinematografia-Cineteca Nazionale
• Elena Mosconi – Coordinator, CinEx Research Unit. PRIN 2020, University of Pavia
• Antonio Urrata – Academic Director, M.B.AD. – Master in Audiovisual Business, MagaleGroup