03 Sep 2025 - 15:30 - 16:30
Italian Pavilion – Sala Tropicana 1 – Hotel Excelsior - View on map
A conversation promoted by OBE-Osservatorio Branded Entertainment on branded entertainment as a space where cinema and brand communication meet to bring authentic and meaningful stories to life. The event will bring together professionals from the film industry, institutions and independent productions.
It aims to explore the role of brand storytelling in the Italian audiovisual landscape and reflect on the value it can generate in cultural, creative and identity terms.
When the language of cinema meets brand communication, the result is authentic and relevant content—capable of entertaining and moving audiences.
SPEAKERS
- Emanuele Nenna – President, OBE-Osservatorio Branded Entertainment
- Roberto Stabile – Head of the International Department, Cinecittà/DGCA
- Jacopo Chessa – President, Italian Film Commissions | Director, Veneto Film Commission
- Maddalena Mayneri – Founder and President, Cortinametraggio Festival
- Simonetta Amenta – President, AGICI – Association of Independent Film and Audiovisual Industries
- Maria Carolina Terzi – President, Cartoon Italia
MODERATOR
Cristiana Massaro – Partner, Studio MC | Head, HUB Regulation OBE
