Italian Pavilion Promoters

ITA - Italian Trade Agency

ITA – Italian Trade Agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy.

With a motivated and modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world.

The audiovisual office of ITA is engaged in:

  • promoting the internationalization of the Italian audiovisual industry and is committed to growing the value of Italian film exports, supporting the presence of Italian films and TV products at festivals and markets such as Cannes Marché du Film, Berlinale/EFM, TIFF- Toronto International Film Festival, MipCom, il MipTv e SSOTD (Sunny Side of The Doc), Hot Docs and Mifa among others;
  • supporting the Italian Film Commissions in attracting film and TV inward investment, and in promoting Italy as a film making destination, and the Italian technical industries as partner of choice;
  • fostering co-production projects by helping to connect Italian film makers (producers, writers, directors) with international counterparts;
  • helping Italian film and TV festivals to grow internationally by inviting to Italy buyers, producers, broadcasters, commissioning editors and other foreign representatives of the audiovisual sector.

ITA works for the promotion of the Italian audiovisual industry in close connection with ANICA (National Association of Italian cinematographic, audiovisual and multimedia industry), APA (Association of Italian Audiovisual producers), Doc/It (Association of Italian Documentary Producers), Cartoon Italia, and with Cinecittà and the Italian Film Commissions.

Through its engagement in the internationalization of the Italian audiovisual sector, ITA also promotes worldwide the “Made in Italy” image and the Italian life-style, indirectly contributing to the development of other important Italian production sectors (tourism, food, fashion, furniture, culture).

More recently ITA has opened up its activity to the promotion of the Italian videogame industry in cooperation with IDEA (Italian Interaction Digital Entertainment Association) considering videogames as a very innovative sector that integrates technology and creativity, with a strong international growth potential.


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